Guides
Task-shaped walkthroughs that cross several products, start to finish.
Platform and Build cover each product on its own. Each guide below gets one job done, usually across several of them.
Start Here
Create Your First Form
Build it, publish it, and get your first lead.
Build an SDK Form
Host the markup yourself; Surface stores every response.
Load Your Vault
About an hour of work that improves every agent's output.
Campaigns and Visibility
Set Up the Outbound Email Skill
Install the skill to find prospects, qualify accounts, and prepare personalized email drafts.
Track AI Visibility for a Launch
Baseline, publish against the gaps, re-measure.
Run Your Week from Slack
A weekly cadence for SAM.
HubSpot, End to End
HubSpot Forms
One-click setup, or custom field mapping.
HubSpot Sequences
Trigger a sequence from a Surface submission.
Customer.io + Calendly
Sequences that exit when a meeting is booked.
Send Data Anywhere
HubSpot
Submissions into contacts and companies via a workflow.
Clay
Push leads into Clay's waterfall enrichment.
Airtable
Rows in a base.
Any API
Custom webhooks, any endpoint.
Form Features
Conditional Logic
Branching flows based on what someone answered.
API-driven Logic
Route on a live response from your own service.
Cloudflare Turnstile
Invisible bot protection, no puzzles.
Translate a Form
AI translations into up to four languages, reviewed in the editor.
AI Website Research
Research a company from its website mid-form, then route on it.
Embedding
Every embed mode is covered on one page, with a switcher for Webflow, Framer, WordPress, Next.js, React, Unbounce and plain HTML.
Ready to Get Started?
See it on your own site, or open the app and build the first form.