Changelog
September 9th, 2025
Here’s what’s new in Surface Labs — from faster forms to new integrations and a better in-app experience
1. Better HubSpot Ads Tracking
- We’ve built a better integration with HubSpot event tracking. Add your HubSpot tracking tag to the form settings for more accurate drill downs in your HubSpot account
2. Improved Search in Leads Hub
- Easily find and filter leads with enhanced search in the Leads Hub
3. Location Based Form Routing
- Route leads to different steps based on the location that’s gathered from their IP address
4. Platform Enhancements
- Fixed various bugs and improved performance of the form editor, workflow editor, and overall platform
Coming Soon
- Attribution View: not just a dashboard of numbers, but a clear view of the actual leads coming from each channel.
Customer Stories
Learn from the best marketing teams
Galley Solutions Boosted Lead Quality and Cut Demo Prep Time with Surface.
30%
100%
37%
70%
"We actually saw that 37% more users on average converted with the new form that they built for us."
Alexandra Doan
Growth Marketing Ops, Nextiva
5.8k+
7K+
Juicebox Turned Their Forms Into a Lead Engine
11k+
82%
Kintsugi Prevented Fake Leads from Spamming their Sales Calendar.
30%
95%
Numbers Station Boosted Pipeline by 30% with Surface Labs.
Resources
Templates, guides, and insights that drive results
Surface Labs is an applied AI lab building agents that automate marketing ops — from lead capture and routing to follow-ups, nurturing, and ad spend optimization — so teams can focus on strategy and creativity.
