How we got started.
Saharsh and Arjun met at UC Berkeley and have been building together for nearly a decade. After years across big tech and startups, they started Surface Labs to reimagine how marketing should occur in the AI era.
We spent 5 years manually boosting conversions for companies like Snowflake — now we're automating the entire workflow.
Why we're building.
Over the next decade, marketing technology will shift from fragmented, rule-based systems to unified, AI-native platforms that act like autonomous team members.
These systems will own both the data and execution layers, continuously experimenting, optimizing, and orchestrating campaigns across channels without human intervention.
The winners will replace today's bloated platforms, integrate seamlessly with the numerous marketing point solutions and take a multi-hundred-billion-dollar bite out of the $50B+ marketing software & services market.
We're building to win that future. And we're just getting started. Come join us!
Loved by top marketers
"We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing."
Maddy Fennessy
Growth Marketing Lead
“If we turned off Surface tomorrow, we’d lose a lot of inbound. We’re almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Shubh Agrawal
San Francisco
"We actually saw that 37% more users on average converted with the new form that they built for us"
Alexandra Doan
San Francisco
"We’re growing at the speed of light, and Surface is one of the few vendors keeping up with us. I'd pay whatever it takes to solve this problem—and Surface solved it."
Pujun Bhatnagar
CEO
“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Angela Kou
Chief of Staff
"We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality."
Ian Christopher
CEO
