The team behind Surface Labs
Saharsh and Arjun met at UC Berkeley and have been building together for nearly a decade. After years across big tech and startups, they started Surface Labs to reimagine how marketing should occur in the AI era.
Advisors
We’re backed by go-to-market operators from leading B2B companies and founders of top marketing agencies. Their hands-on experience scaling growth and driving results helps shape how we build Surface for real-world impact from day one.

Dave Riggs
Co-founder, Apex Growth
Aditi Joshi
CEO, Bamboo
Josh Norris
GTM Advisor
How we got started
We spent 5 years manually boosting conversions for companies like Snowflake — now we're automating the entire workflow.
Our goal: become the AI growth operating system that powers how B2B companies scale — across forms, follow-up, targeting, testing, and attribution.
Struggling to convert website visitors into leads? We can help
