Improve lead quality

Give sales inboundit wants to work

Surface evaluates every lead against a natural-language ruleset and sends research agents for the real-time evidence behind the decision.
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How it works

Surface gives every lead an evidence-backed decision.

  1. 01

    Define lead quality.

    Write the rules in the same language your team already uses.

    Fit01
    Intent02
    Value03
  2. 02

    Research every lead.

    Verify company, role, and use case with source evidence.

    Company01
    Role02
    Use case03
  3. 03

    Route with context.

    Send sales the score, rationale, and recommended next step.

    Score01
    Evidence02
    Owner03

The details

Frequently asked questions

How does Surface improve lead quality?

Surface unifies first-party behavior, enrichment, fit, intent, and account context before a lead reaches sales, helping teams prioritize real buyers and filter low-quality demand.

Does Surface replace our CRM or marketing automation platform?

No. Surface works alongside systems such as Salesforce and HubSpot, adding shared intelligence and agentic execution without requiring a rip-and-replace migration.

What data does Surface need?

Surface can use first-party website activity, forms, CRM records, campaign engagement, and revenue outcomes. The exact connections depend on the workflow you choose to launch.

How is Surface priced?

Surface is structured around platform scope and usage rather than charging for every teammate. Talk with the team for pricing based on your workflows and volume.

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