Surface Labs

How Galley Solutions Boosted Lead Quality and Cut Demo Prep Time with Surface

100%

Leads captured

30%

Lift in qualified leads

1 hr saved

per rep, per demo

About Galley

Galley Solutions is the creator of the industry’s first Culinary Resource Planning (CRP) platform, purpose-built to streamline operations for large commercial kitchens. Galley centralizes everything from recipes to purchasing, procurement, inventory, and production—all within a unified, digital hub. With expanded visibility from ramped‑up SEO and paid media campaigns, their inbound funnel began growing—fast—but the growing traffic came with its own set of growing pains

The Challenge

As Galley scaled its inbound marketing efforts, poor form data quality quickly became a bottleneck. HubSpot’s out‑of‑the‑box forms started getting flooded:

Bot‑generated spam was rampant, overwhelming the team.
There was no effective way to pre‑qualify leads before routing them to sales.
The manual cleanup and routing process was slow and developer‑dependent, draining time and resources

Ian Christopher, Co‑founder & Head of Marketing, recalls:

“We were kind of helpless to omit the spam.”

They needed a solution that could squash spam, surface only legit prospects, and eliminate the need for manual triage.

The Solution

Enter Surface Labs. Galley replaced every form on their site with Surface Forms, unlocking immediate and measurable impact:

“For the first time in our marketing history, we’re doing real qualification at the form level. It’s changed how we run our inbound funnel.”

Multiple invalid/ spam submissions being detected and blocked by Surface Labs and not sent to Galley Solution's HubSpot CRM

With Surface:

100 % spam prevention—despite a spike in traffic and spam, Surface stopped every bot in its tracks
Deeper lead qualification—built‑in decoy submissions, multi‑step flows, and discovery questions filtered out low‑intent inquiries before they even hit sales.
Time savings—sales reps now receive well‑qualified leads, saving over an hour per opportunity.
Seamless HubSpot integration—structured, clean data flows directly into their CRM, giving Galley full control over data and routing

The Results

Bad signup prevention via stricter validation and email/data restrictions.
Personalized onboarding triggers based on form responses.
Faster freemium‑to‑paid conversions, thanks to richer, structured qualification data earlier in the funnel

“Surface Forms feels like an enterprise-grade solution for form experiences. To us, it's the full package—structured data, better UX, and full CRM control.”

We also asked Ian, "why choose Surface over Typeform and other form tools?"

"We used Typeform in the early days. It was great—but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality."

From demo booking to freemium signup, Surface has become Galley’s go-to form experience platform.

It blocks spam, qualifies better, saves time, and pushes structured data directly into HubSpot—without needing engineering involvement.