About Numbers Station
Numbers Station helps companies integrate AI agents into their data pipelines, transforming how structured data is used in product development and analysis. As an early-stage startup with a focused team and a high-growth mindset, every lead counts—and knowing who's visiting their site became a key growth lever.
The Challenge
Before Surface, Numbers Station faced a common GTM blind spot: they had no visibility into who was browsing their website unless a visitor explicitly filled out a demo form.
"Unless someone scheduled a demo, we had no idea who they were. We were flying blind."
The result? Lost pipeline, missed opportunities, and a sales team forced to rely solely on inbound form submissions.
Why They Chose Surface
Surface changed the game by giving the team full visibility into site activity and partial engagement:
- •Visitor de-anonymization unlocked emails and phone numbers for previously invisible leads
- •Partial form capture allowed outreach even when visitors didn't finish submitting
- •Slack alerts pushed new leads directly to the AEs in real-time
- •Lead enrichment helped qualify and sort high-intent visitors from noise
"The first thing our AEs do every morning is check the Surface Slack channel. We're booking 1 out of every 3 qualified leads that come through there."
How Surface Delivered
Jake and team are excited about Surface's capabilities:
- •Automated follow-up for partial leads
- •Smarter lead scoring
- •Better spam filtering and qualification tools
"Time is money for us. Anything that gets us to quality leads faster is huge—and Surface keeps delivering."
"We're booking meetings with people who never filled out a form—Surface made that possible. It's been a real unlock for our GTM team." — Jake Van Asten, Head of GTM at Numbers Station
Key Results
- •30% increase in pipeline from leads who didn't submit a form
- •Refined ICP based on real visitor data, not assumptions
- •Higher ROI on paid and organic traffic now that every visitor counts
- •Booking 1 out of every 3 qualified leads from the Surface Slack channel
"Surface has saved us time, sharpened our targeting, and significantly increased our pipeline. As a small team, that impact is massive."
