How Juicebox Scaled Viral Inbound Demand with Surface Labs
5,800+
Leads captured
50+ hrs saved
No spam & automate routing
57%
Leads enriched automatically
About Juicebox
Juicebox is redefining how modern teams recruit talent. Their AI-powered product, PeopleGPT, lets users search across 800M+ professional profiles using natural language. Backed by $36 million in funding led by Sequoia Capital, Juicebox is trusted by thousands of companies as a foundational tool in the modern recruiting stack.
The Challenge
When PeopleGPT went viral on LinkedIn, thousands of recruiting teams wanted a closer look. Juicebox turned that virality into a full-blown growth wave. The team needed an inbound solution that could keep up with that momentum: capturing every lead, filtering spam, and routing qualified prospects instantly.
Before Surface, the team was using basic Typeform forms and manual follow-ups, leading to lost leads and hours of admin work.
“People were signing up fast, but there was no real workflow from signup to demo. It wasn’t automated — it was a lot of manual back and forth.”
Angela Kou
Chief of Staff, Juicebox
They needed a way to turn inbound volume into consistent, qualified meetings without adding headcount or losing control of the funnel.
Implementation
Juicebox implemented Surface Forms to create an automated inbound flow that captured, qualified, and routed leads directly to the right account executive. Today, implementing new forms is as simple as adding a single line of code to their website.
When new features rolled out, Juicebox described a seamless implementation process: quick onboarding, personal support, and proactive follow-ups from the Surface team to ensure smooth deployment.
“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Surface’s decision-tree builder and AI-driven logic workflows were originally a feature request from Juicebox. The team shipped it within weeks, making it simple to design complex routing without Zapier or manual integrations.
Key Results
Surface Labs became the backbone of Juicebox’s inbound motion.
5,800+ leads and 7,000+ submissions processed with zero downtime
All AEs’ calendars fully booked after the Series A launch
50+ hours/week saved by filtering spam and eliminating manual routing and updates
Improved routing logic ensures every lead is assigned to the correct AE instantly
“Before the spam-filtering feature, each AE was getting at least two spammy invites a day. Now Surface filters out personal and spam emails automatically, freeing up hours every week.”
During Juicebox’s Series A announcement, the team captured thousands of inbound leads without a single missed submission.
Conclusion
Today, Juicebox runs a 100% inbound pipeline, fully powered by Surface Labs. From viral product launches to scaling enterprise demand, Surface ensures every lead is captured, qualified, and routed with precision.
“If we turned off Surface tomorrow, we’d lose a lot of inbound. We’re almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Angela Kou
Chief of Staff, Juicebox
Juicebox continues to rely on Surface as it scales its go-to-market motion.
Customer Stories
Learn from the best marketing teams
Galley Solutions Boosted Lead Quality and Cut Demo Prep Time with Surface.
30%
100%
37%
70%
"We actually saw that 37% more users on average converted with the new form that they built for us."
Alexandra Doan
Growth Marketing Ops, Nextiva
5.8k+
7K+
Juicebox Scaled Viral Inbound Demand with Surface Labs
11k+
82%
Kintsugi Prevented Fake Leads from Spamming their Sales Calendar.
30%
95%
Numbers Station Boosted Pipeline by 30% with Surface Labs.
Resources
Templates, guides, and insights that drive results
Struggling to convert website visitors into leads? We can help
Surface Labs is an applied AI lab building agents that automate marketing ops — from lead capture and routing to follow-ups, nurturing, and ad spend optimization — so teams can focus on strategy and creativity.
