About Juicebox
Juicebox is redefining how modern teams recruit talent. Their AI-powered product, PeopleGPT, lets users search across 800M+ professional profiles using natural language. Backed by $36 million in funding led by Sequoia Capital, Juicebox is trusted by thousands of companies as a foundational tool in the modern recruiting stack.
The Challenge
When PeopleGPT went viral on LinkedIn, thousands of recruiting teams wanted a closer look. Juicebox turned that virality into a full-blown growth wave. The team needed an inbound solution that could keep up with that momentum: capturing every lead, filtering spam, and routing qualified prospects instantly.
Before Surface, the team was using basic Typeform forms and manual follow-ups, leading to lost leads and hours of admin work.
"People were signing up fast, but there was no real workflow from signup to demo. It wasn't automated — it was a lot of manual back and forth." — Angela Kou, Chief of Staff, Juicebox
They needed a way to turn inbound volume into consistent, qualified meetings without adding headcount or losing control of the funnel.
Why They Chose Surface
Juicebox implemented Surface Forms to create an automated inbound flow that captured, qualified, and routed leads directly to the right account executive. Today, implementing new forms is as simple as adding a single line of code to their website.
Surface's decision-tree builder and AI-driven logic workflows were originally a feature request from Juicebox. The team shipped it within weeks, making it simple to design complex routing without Zapier or manual integrations.
"Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience."
How Surface Delivered
Juicebox implemented Surface Forms across their entire inbound funnel. When new features rolled out, the onboarding was seamless with personal support and proactive follow-ups from the Surface team to ensure smooth deployment.
"Before the spam-filtering feature, each AE was getting at least two spammy invites a day. Now Surface filters out personal and spam emails automatically, freeing up hours every week."
During Juicebox's Series A announcement, the team captured thousands of inbound leads without a single missed submission.
Key Results
Surface Labs became the backbone of Juicebox's inbound motion.
- •5,800+ leads and 7,000+ submissions processed with zero downtime
- •All AEs' calendars fully booked after the Series A launch
- •50+ hours/week saved by filtering spam and eliminating manual routing and updates
- •Improved routing logic ensures every lead is assigned to the correct AE instantly
"If we turned off Surface tomorrow, we'd lose a lot of inbound. We're almost entirely inbound-driven, so Surface is a critical part of how we operate." — Angela Kou, Chief of Staff, Juicebox
