How fast does it start working?

Fast. Capture, scoring and routing run from day one, so leads move automatically within the first week instead of waiting on your queue.

Does this add another tool to maintain?

The opposite. Surface runs the routing, scoring, dedupe and recovery you fix by hand today, so it removes tickets from your week instead of adding them.

Can I control the routing rules myself?

Yes. Rules are written in plain English — score thresholds, territory logic, ownership — and you update them without engineering. No ticket required.

How is Surface priced?

By capability, not seats, so it scales with the pipeline it creates rather than your headcount. Book a demo for a quote tied to your volume.

For Marketing Ops

Stop fixing the funnelby hand.

Routing, scoring, dedupe and recovery, running on their own, so leads move the second they land and you stop firefighting tickets.

Every lead routed, scored and synced the second it lands.

Anonymous visits become qualified records, ranked and assigned by your rules before they cool. No manual triage, no overnight sync.

Book a demo →

100%of spam and junk blocked at Galley

app.surfacelabs.com/inbound

Live inbound

247 today · live

AccountTierScoreOwnerStatus

NorthwindA-tier92Dana K.Routed

Lumen HealthA-tier88Priya N.Booked

FoundryB-tier64AutoNurture

BeaconA-tier81Marcus W.Routed

CedarB-tier59AutoNurture

The funnel works. You're the one holding it together.

3 days

Routing is manual, so leads sit.

Filled Tuesday, routed Friday, gone Wednesday. The handoff runs at the speed of your queue.

TueWedFri

● competitor wins Wed

8 / 50

You hand-clean the list.

Only 8 of 50 are real, and you sort them by hand before a rep can touch one.

500 → 0

Silent failures are your problem.

A routing rule breaks quietly, 500 leads stall, and the missed number lands on your desk.

→

500 sent0 closed

Clean data in, no manual cleanup.

Capture and enrich on submit

Every form fill is de-anonymized into a full company record in real time.

Spam and bots filtered out

Fake emails and low-intent noise are blocked before a rep ever sees them.

Lands in the tools you run

Two-way sync with HubSpot and Salesforce. Nothing to rip and replace.

surfacelabs.com/forms/builder

1 Details2 Qualify3 Done

Work email

dana@northwind.com

Company

enriching...

Team size

enriching...

Enriched

industry

revenue

headcount

tech stack

intent

app.surfacelabs.com/automations

Routing rules

4 live

IFScore ≥ 80AE round-robinon

IFEnterpriseNamed owneron

IFTerritory = EMEAEMEA podon

IFB-tierNurture queueon

⇄HubSpot two-way synclive

⇄Salesforce two-way synclive

Routing and scoring that run themselves.

Scored the moment it lands

Intent and fit scoring tiers every lead so reps work the real ones first.

Routed by plain-English rules

Assign by score, territory and ownership with no manual triage.

Speed to lead, measured

See time to first touch by rep and exactly what converts to a demo.

Nothing slips through the cracks.

Recover the ones who bounced

Re-engage cold and abandoned leads across email and SMS automatically.

Nurture until they are ready

Lifecycle campaigns move people forward as their behavior changes.

One source of truth

Capture, scoring, routing and recovery share the same live data layer.

app.surfacelabs.com/recover

Recovery agent

47 leads re-engaged · last 30 days

EmailFoundry · JordanReplied

SMSBeacon · AlexRe-booked

EmailCedar · SamOpened

“If we turned off Surface tomorrow, we'd lose a lot of inbound.”

SAShubh Agrawal · Head of Growth, Valley

+30%

Valley inbound, 150+ demos a month

+37%

Nextiva lead conversion

100%

Galley spam blocked

The questions marketing ops asks.

No. Surface syncs two ways with HubSpot and Salesforce and sits on top of your existing forms. No migration, no rebuild, and most teams are live in about five minutes.