How to build a modern GTM stack in 2025

In 2025, modern Go-To-Market (GTM) teams need AI-powered tools that move faster than traditional sales and marketing ops. The right stack helps you capture leads, engage them intelligently, and close faster—with fewer resources. Here’s how four breakout platforms are redefining GTM execution:

1. Automated Prospecting: Origami Agents

   Origami Agents uses AI research bots to find high-intent leads from LinkedIn, G2, and Pitchbook. It pinpoints decision-makers and buying signals instantly—replacing hours of manual SDR work with real-time insights.

   
   

2. Faster Proposal Workflows: PowerDocs

   PowerDocs helps sales teams create compliant, no-scope-creep proposals using proven templates. It cuts down drafting time and streamlines the closing process, freeing reps to focus on revenue.

   
   

3. AI Ad Intelligence: GetCrux

   GetCrux is your AI creative strategist. It analyzes top-performing ads across 100+ factors—like hooks, visuals, and CTA placement—to surface winning formulas and catch creative fatigue early.
   
   

4. Boost Conversions: Surface Labs

   Surface Labs (backed by Y-Combinator) brings AI to lead capture. Its intelligent forms enrich leads, reveal anonymous visitors, and trigger one-click follow-ups—boosting conversion rates by over 30%.

   With partial submission tracking and visitor scoring, Surface turns every click into actionable pipeline.

   
   

Combining these tools creates a cohesive GTM stack:

• Prospecting: Origami Agents identifies and qualifies leads.

• Proposals: PowerDocs to speed up deal cycles.

• Ad Performance: GetCrux for creative optimization.

• Boost conversions: Surface Labs for AI-enriched, high-converting lead capture

Together, these tools create an efficient GTM stack that boosts lead quality and drives growth.