Why Do I Need Surface?
Saharsh Agrawal
Co-founder & CEO
If you're a marketer or founder at a B2B company right now, you know the feeling. The ground keeps shifting. Every week there's a new AI workflow, a new way to use Claude, a new "GTM stack" some LinkedIn influencer built over the weekend. You're supposed to be driving pipeline, but half your energy goes to figuring out whether you're even using the right tools anymore.
Here's the uncomfortable truth nobody in SaaS wants to say: no one — including us — can claim anymore that they have built the best software product to solve your specific problem. You can probably vibe-code a custom frontend that solves your specific problem better than any generic tool could.
So why Surface?
Because software isn't the point anymore. Outcomes are.
Our value comes from delivering the outcomes you care about — more pipeline, better conversions, leads your sales team doesn't hate — as quickly as possible. If we can't deliver, we don't want to charge you. Across our customer base, we see a 30% lift in conversions within two weeks.
You get a team, not a login.
Surface Labs is currently 10 people (and growing), across 3 timezones working around the clock dedicated to diagnosing and solving your most pressing marketing problems. We design your funnel, build it, and optimize it alongside you — the UI, the logic, the workflows, all of it.
The age of plain SaaS — buy software, figure it out yourself — is over. This is what you get when you sign up with Surface.
Along the way, we've built proprietary datasets, infrastructure, and a full suite of features — both standalone and ones that make your existing tools more powerful.
The GTM engineer now needs reliability, not more prompts.
Even the sharpest GTM engineers are stitching together Claude outputs, open-source scrapers, and undocumented APIs into something that works until it doesn't. They need structure, reliability, and visibility. Surface gives them a foundation that grows with them instead of breaking under them.
Talk to us if...
You've hit a ceiling and don't know what else to try
You're not sure website conversion is even worth focusing on
Your sales team is annoyed at marketing for driving shitty leads
You need more than attribution — you need someone to fix the root cause
You want an honest assessment of your GTM stack
Your competitors are winning and you can't figure out why
You don't have to figure this out alone.
If any of this resonated, I'd love to chat and see if I can help in anyway. Here's my personal 15 minute calendar link.
Loved by top marketers
"We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing."
Maddy Fennessy
Growth Marketing Lead
“If we turned off Surface tomorrow, we’d lose a lot of inbound. We’re almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Shubh Agrawal
San Francisco
"We actually saw that 37% more users on average converted with the new form that they built for us"
Alexandra Doan
San Francisco
"We’re growing at the speed of light, and Surface is one of the few vendors keeping up with us. I'd pay whatever it takes to solve this problem—and Surface solved it."
Pujun Bhatnagar
CEO
“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Angela Kou
Chief of Staff
"We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality."
Ian Christopher
CEO
