Elaine Zelby (Tofu) on navigating AI adoption, creative vs. automated marketing, and startup challenges
Our Conversation
In this conversation, Saharsh Agrawal interviews Elaine Zellby, co-founder and CRO of Tofu, a platform designed for B2B marketing teams to create hyper-personalized AI-driven campaigns. They discuss the evolution of Tofu, the balance between automation and creativity in marketing, the phases of AI adoption, and advice for young marketers entering the field. Elaine shares insights from her experience as an investor and the challenges of building in the generative AI space.
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