Eric Siu (Single Grain) on SEO Shifts in a Post-AI World and Founder Resilience
Our Conversation
Join Saharsh Agrawal as he sits down with Eric Siu, CEO of Single Grain, to explore the evolving world of marketing in the age of AI. They dive into how traditional SEO has shifted toward "search everywhere optimization," why personal branding and distribution are now critical for founders, and how agencies must adapt to stay relevant in a tech-driven landscape.
Eric also shares lessons learned from building and scaling Single Grain, the role resilience plays in long-term success, and how systems thinking can be applied to both personal health and business growth. This conversation offers a candid look at the future of marketing, the impact of AI on SEO and content, and the strategies founders need to thrive in an environment where adaptability is everything.
Loved by top marketers
"We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing."
Maddy Fennessy
Growth Marketing Lead
“If we turned off Surface tomorrow, we’d lose a lot of inbound. We’re almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Shubh Agrawal
San Francisco
"We actually saw that 37% more users on average converted with the new form that they built for us"
Alexandra Doan
San Francisco
"We’re growing at the speed of light, and Surface is one of the few vendors keeping up with us. I'd pay whatever it takes to solve this problem—and Surface solved it."
Pujun Bhatnagar
CEO
“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Angela Kou
Chief of Staff
"We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality."
Ian Christopher
CEO
