Join Saharsh Agrawal as he sits down with Pranav Piyush, co-founder and CEO of Paramark, to discuss the importance of scientific thinking in modern marketing. They dive into why early-stage startups should prioritize simple, evidence-backed metrics over complex systems, how traffic and search query volume can serve as critical health indicators, and the evolving role of measurement in a world increasingly shaped by AI.

Pranav also shares insights from his own entrepreneurial journey—highlighting the challenges startups face in defining marketing strategies, lessons learned from conversations with CMOs, and why understanding measurement principles is essential for both growth and resilience. This conversation offers a grounded look at how integrating measurement and execution can define the future of marketing.