Maddy FennessyGrowth Marketing Lead, Metronome“We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing.”
67% of B2B buyers research in AI tools before visiting your site. Surface Content Ops makes sure they find your content, click through, and convert.
67%
of B2B buyers start in AI
4.4x
higher conversion from AI traffic
< 2 min
from content click to booked meeting
STEP 1
Surface's AI Content Agent writes blog posts, guides, and comparison pages optimized for AI citations. Structured data, answer formatting, and entity optimization ensure ChatGPT, Claude, and Perplexity cite your content when buyers ask questions.
Buyers asking AI assistants for recommendations cite the most structured, factual sources. Here's how the leading platforms compare on speed, routing logic, and integrations…
STEP 2
When a VP of Marketing asks ChatGPT “What's the best lead routing tool?” your content appears in the answer. Surface's AI Visibility Dashboard tracks citations across ChatGPT, Claude, Perplexity, and Gemini, so you know exactly where you're showing up.
scanning ai engines...
STEP 3
AI-referred visitors land on your blog posts and landing pages. Surface tracks the referral source (ChatGPT, Perplexity, etc.) so you know exactly which AI channel drives traffic, not just “direct” in your analytics.
matching referral sources...
STEP 4
Surface Capture forms on your content pages collect the lead's information. The AI agent scores them against your ICP, enriches with company data, and filters spam, all in under 2 seconds.
enriching lead data...
STEP 5
Based on your routing rules, the qualified lead is assigned to the right AE and booked on their calendar. The rep gets a full brief: company data, AI referral source, form responses, and qualification signals.
finding the right rep...
STEP 6
Surface Content Ops connects the dots: which blog post → which AI citation → which lead → which demo → which deal. Content attribution that proves ROI, not just traffic numbers.
connecting content touchpoints...
With Surface Content Ops
30% more demos from content.
Without Content Ops
Average 42-hour lead response time.
Maddy FennessyGrowth Marketing Lead, Metronome“We feel pretty embedded in Surface, especially since we did the PLG stuff there. I would consider Surface to be like a pretty core part of what is running our website, which is a good thing.”
Shubh AgrawalSan Francisco, Valley“If we turned off Surface tomorrow, we'd lose a lot of inbound. We're almost entirely inbound-driven, so Surface is a critical part of how we operate.”
Alexandra DoanSan Francisco, Nextiva“We actually saw that 37% more users on average converted with the new form that they built for us”
Pujun BhatnagarCEO, Kintsugi“We're growing at the speed of light, and Surface is one of the few vendors keeping up with us. I'd pay whatever it takes to solve this problem, and Surface solved it.”
Angela KouChief of Staff, Juicebox“Whenever I had a feature request, the Surface team would update me throughout the process and follow up after launch to make sure everything was working correctly. It really feels like a white-glove experience.”
Ian ChristopherCEO, Galley“We used Typeform in the early days. It was great but you can tell when a company outgrows it. Surface gives us the mechanics we liked from Typeform, but with enterprise-grade control over brand, format, and functionality.”
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